Reo and the automobile industry a guide to the resources in the. The story of reo joeis, then, a book about historical memory. The second half shows some real beauts from oldsmobile. Oldsmobile was an american automobile brand produced by general motors for most of its existence. Now under the control of frederic smith, samuels son, the company rolled out its first twocylinder car in 1905, leading to a succession of larger models with up to four cylinders that. We have oldsmobile factory shop manuals, service manuals, repair manuals, history books, owners manuals, maintenance manuels, parts manuals, repair books, parts catalogs, restoration manuel, historical books, overhaul manuals, restoration guides, sales brochures, and any other type of automotive related book or manual you could think of for. During its time as a division of general motors, it slotted into the middle of gms five divisions above chevrolet and. If you are interested in a specific vehicle, please call ahead of your visit.
This week, we look at the history of the oldsmobile cutlass and 442. The baby reo was the first fully functional gaspowered scale vehicle. At one point the company also manufactured buses on its truck platforms ransom e. David norths flame red car came off the drawing board at just that time, and at perhaps the most opportune moment in automotive history. Its a little light on the history, model and production information, but then again, it didnt claim to provide this detail.
Explore oldsmobile from the very first prototype to todays streamlined automobiles. Enjoy the benefits of membership and the pride of preserving automotive heritage. Kids built plastic kits of planes, tanks, race cars, space ships, creatures from scary movies, you name it. Business owners rebranded the area as reo town in 2002 in honor of oldsmobile founder ransom e. The reo family tree, however, would come to a sad and depressing end in the midseventies, as the lansing reo plant would end in corruption, filth, unsafe working conditions, and a curious. We have all the books for all your oldsmobile cars. It is an ancestor of the pickup truck first introduced in 1915, production continued through at least 1953, and made reo the initials of its founder, ransom eli olds one of the betterknown manufacturers of commercial vehicles in america prior to world war ii. Reo shuts down, a sad time for lansing michigan history. This is another instance wherein the collectorcar community has to recognize its. The book is a good start in obtaining everything a collector or researcher might want to know about his or her oldsmobile. This was the storied rocket v8, arguably the most important mechanical advance in oldsmobile s history. Ford gets credit for the assembly line, but it was the oldsmobile company that developed it and made it workable, if only on a primitive basis. Olds in 1905 his former company, in which he was no longer involved, became oldsmobile, building cars and trucks until 1975.
In addition, youll find great book recommendations that may be of interest to you based on your search and purchase history, as well as the most wished for and most gifted books. Aug 19, 2019 in 1904, olds left to found the reo motor car company for his initials, r. Dec 29, 2016 the oldsmobile, 1901 to 1949 since then i have many page on old cars and pickup trucks. Nov 24, 2006 excellent photo archive of reo and diamond reo trucks along with some information about each photo, and basic information about the company. Olds held 52 percent of the stock and the titles of president and general manager. Reo also had a truck dealership on capitol hill that was located at 1916 e. The museum rotates cars from the collection in and out of displays. Soon the rival companies were neighbours, and in the summer of 1905, samuel smith, attracted by the offer of a 52acre site subscribed for by the lansing businessmens association, decided to move oldsmobile back to its and his home town.
Id felt them tightening up, so i asked them to do something wild and exciting just to relieve the tension, he wrotebut something meaningful, with real potential for oldsmobile. Nineteenninetyeight saw the 100th anniversary of oldsmobile, although the oldsmobile line was discontinued in 2001, even as gm builds new. Oldsmobile offered a genuine full line of trucks with a wide range of wheelbases and weights. Reo company founded in 1904 by ransom eli olds founder and owner of oldsmobile. Ransom olds left the organization in 1904 over a dispute and founded the reo motor car company. Ransom eli olds june 3, 1864 august 26, 1950 was a pioneer of the american automotive industry, after whom the oldsmobile and reo brands were named. In 1910 reo would begin moving forward with a truck model, and in 1915 introduced the legendary reo speed wagon. Olds was an entrepreneur who founded multiple companies in the automobile industry. It produced over 35 million vehicles, including at least 14 million built at its lansing, michigan factory alone. Reo stopped manufacturing automobiles in 1936 to focus solely upon commercial truck manufacturing. Discover the signs that explore the areas automotive history. In 1897 olds founded the olds motor vehicle company, makers of oldsmobile later to become a part of general motors. A video of ransom olds, his works and the city of lansing, mi this video is narrated by bill adcock, director of the reo transportation museum in lansing.
This classic car is like new from the showroom, has had only one family owner with 38k documented miles it is a piece of history in almost new condition the vehicle has been in controlled. They named the band reo speedwagon, from the reo speed wagon, a 1915 truck that was designed by ransom eli olds. Museum also includes the brand reo, an offspring of olds r. Oldsmobile became the top selling auto organization in the united states for a couple of years around 190304. And thus the reo was born, and at first built vehicles of a fairly similar type to the oldsmobile.
In 1910, the reo motor truck company began the production of trucks. The modern oldsmobile is a far cry from the small and elegant curveddash classic. Olds in august 1904 the name of the founder also lived on in the oldsmobile. A stunning collection of over 65 classic and antique cars including the very first oldsmobile built in 1897, antique reos, stars and more. Olds father of oldsmobile and reo duane yarnell on. Olds museum offered chance to buy its building from l. Olds and reo motor car company to the impact of developing neighborhoods, to the demise of an auto innovators home to make way for a freeway, it seems like every time you turn around in lansing, you encounter a tie to the automotive history. In 1897 olds founded the olds motor vehicle company, makers of oldsmobile later to become a part of general. Olds, the car maker pioneer who manufactured cars even before henry ford was selfexiled from the company he founded and nutured. These pictures came for a number of sources including web pages of the manufacture, news groups and my own.
Olds left oldsmobile in 1904 and founded the reo motor car company in august 1904 pictured above. Oldsmobileautomobileshistory, general motorscadillac. The first half mentions ransom olds and some of the oldsmobile history. Find a list of oldsmobile manuals and books for sale. Its tied heavily to the companys history, its innovations, and its lastminute attempt at rebirth.
Cen lansing mi oldsmobile 1905 1st transcontinental race 2. The last curved dash oldsmobile was delivered in 1907. Learn the history of olds, the inventors, designers, dealers and factories. Olds museum features exceptional vehicles from all eras of oldsmobile. Its one of americas greatest brands and has lasted 107 years, so you would think publishers would have the foresight to create more than just the usual run of oldsmobilerelated muscle car books, and want to capitalize on this brands remarkable history as this countrys oldest car company. He was fortunate enough to have had a great deal of research help on various oldsmobile years and was able to talk to a number of oldsmobile factory sources which were on the scene at the time. Olds transportation museum and help keep history rolling. Ransom eli olds was best known as the inventor of the oldsmobile.
The modern assembly line and its basic concept is credited to olds, who used it to build the first massproduced automobile, the. The story of oldsmobile begins with ransom olds, born in 1864 to a blacksmith in the town of geneva, ohio. It was published for the 75th anniversary of production. Living in the shadow of the pontiac gto wasnt easy but for a few years after the olds 442 more than held its own. Read about the legendary reo speedwagon truck and its history as the forerunner of todays pickup, only on, the official website of diesel power magazine. Mar 18, 2015 oldsmobile has the most intriguing story behind its logo compared to any other auto brand. The reo motor car company was a lansing, michigan based company that produced automobiles and trucks from 1905 to 1975.
Automotive history in lansing explore greater lansing. A pictorial of oldsmobile motor cars through the years. Reo was third behind ford and buick, but lack of progression in model design and mechanics would drop reo to tenth, reo was struggling by 1908 thomas, 1986. Olds satisfied with their achievements in the companys oldsmobile, at the age of 40 years old in 1904, having decided to retire. Reo shuts down, a sad time for lansing reo motor co. Olds had 52 percent of the stock and the titles of president and general manager. In the line of serious developments it was on the oldsmobile of 1939 that general motors introduced the hydramatic drive, and the postwar years found it equipped with the autronic eye, air conditioning, four barrel carburetors, and a host of personal comforts. In 1905 olds left oldsmobile and established a new company, reo motor car company, in lansing, michigan. Doughty had seen the name written across the blackboard when he walked into his history of transportation class on the first day they had decided to look for a name. By 1907, the reo factory in lansing, mi, was one of the top four automobile manufacturing companies in the united states. Its an interesting history of the design and manufacture of oldsmobile from the very beginning to the mid90s. He claimed to have built his first steam car as early as 1887 and his first gasolinepowered car in 1896. The modern assembly line and its basic concept is credited to olds, who used it to. The submodel designations were determined by the trucks wheelbase.
Mar 26, 2015 a history of oldsmobile with vintage factory photos and film footage. Reo joe is the name of a sort of everyman who worked in the automobile industry in lansing. Its one of americas greatest brands and has lasted 107 years, so you would think publishers would have the foresight to create more than just the usual run of oldsmobile related muscle car books, and want to capitalize on this brands remarkable history as this countrys oldest car company. The author deftly interweaves the story of the firm and the story of its workers through six chapters. Oldsmobile engines can be basically broken into the following generations. Olds eventually would settle in lansing, michigan and marry metta ursula woodward on june 5, 1889. She traces the history of the company from its founder ransom e.
How sad is it that very few books on oldsmobile have ever been published. Olds ransom olds was born in geneva, ohio to pliny fiske olds and his wife sarah whipple olds. This vehicle was simple, affordable, and, more importantly, it was cheaper and more dependable than the. After his departure, oldsmobile struggled, and in 1908 it was swallowed up by the new general motors gm. Olds who had earlier founded oldsmobile through the depression and new deal, a 1940s transition from making cars to making diamond reo trucks, and the companys demise in 1975. Olds and was the second automobile company this entrepreneur founded.
Oldsmobile has the most intriguing story behind its logo compared to any other auto brand. In 1908, oldsmobile was the second brand, after buick, to become part of the newly established general motors gm. Oldsmobile model guide, spotlight on rare models, concept, show and experimental cars. In 1904 olds was unsatisfied and left the company, which left time to help create the new company bearing his initials, the reo motor car company, in lansing, michigan. Excellent photo archive of reo and diamond reo trucks along with some information about each photo, and basic information about the company. Browse classic advertisements, brochures, and various videos. Back in the benighted days of the seventies and early eighties, the bestselling nameplate in america was not a chevrolet, a ford, or even a toyota, but the ubiquitous oldsmobile cutlass. In 1904, olds left to found the reo motor car company for his initials, r. Reo and the automobile industry home university archives.
Oldsmobile was a brand of american automobiles produced for most of its existence by general motors. The new v8 that oldsmobile debuted in 1949 displaced 303 cubic inches, which prompted cadillac to indignantly boost its own new v8 from the original 309 cubic inches to 331. They clashed frequently with ransom olds, who left the firm in 1904 and eventually founded reo, so named for his initials. The first company he founded, oldsmobile, also operated in lansing in one form or another for over one hundred years. Experience oldsmobile through our online digital collection covering 107 years. The reo motor car company was a lansing, michiganbased company that produced automobiles and trucks from 1905 to 1975. Olds oldsmobile, once sold cars on broadway at the location that is now seattle central community colleges book store. The reo speed wagon alternatively reo speedwagon was a light motor truck manufactured by reo motor car company. The speed wagon was a light truck the precursor of todays pickup truck made after 1910 and continuing for some years.
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